From cricket to football, tennis, the Indians are imitating the North American model to develop a sports market that is considered very lucrative in the world’s second most populous country.
Among emerging countries, India is one of the most admired faces in many fields, such as informatics. However, they have only one Olympic gold medalist (shooting) in history so it is difficult to get in the picture of the world sports powerhouse. But that is changing from a few years ago.
I believe India needs a similar league to the NBA professional basketball league in the US and I want to find a way to integrate sport and business for the greatest profit of sports.
After winning the World Cup in 1983, cricket – a sport brought in by the British in the 18th century – became a lucrative faction in India. Some businesses have smelled money in 1 billion potential consumers. So in 2008, the league was unified to meet many economic and commercial goals.
Under the campaign of Lalit Modi, former vice president of the Indian Cricket Executive Board (BCCI), a new tournament called the Indian Premier League (IPL) quickly became entertaining as the game was limited to matches. three hours of television service (previously a cricket match could last … four days!).
Back then, Modi once said: “I believe India needs a similar league to the NBA professional basketball league in the US and I want to find a way to integrate sport and business for the greatest profit of sports. I believe we have created a global entertainment product for the development of cricket for the pleasure of fans and sponsors. ”
The next stage was to select eight cities with teams and then auction them off in a franchise fashion, attracting local businesses and even movie stars to invest. BCCI has raised $ 723.59 million by selling eight cricket teams, of which Reliance Industries has spent $ 111.9 million to buy the Mumbay Indians.
The rest is just a true show when famous movie stars appear in the stands, the fresh pom-pom girls on the field and the entire arrangement is American style.