After six years, IPL is now considered India’s biggest business success. The tournament only lasts for seven weeks of the year (around April) and has the second highest weekly salary paid to athletes in the world, just behind the NBA.
In 2013, the Chennai Super Kings star Mahendra Singh Dhoni ranked 16th in the world’s highest paid athletes with about US $ 3.5 million and Pepsi and Sony’s lucrative advertising contracts (about US $ 28 million).
These brands also sign huge sponsorship contracts with BCCI. Last year Pepsi spent about $ 74 million to become the main partner within five years. And Sony Entertainment Television signed exclusive rights to TV matches from 2009-2017 for $ 1.7 billion.
Football in India
The success of IPL has attracted investors everywhere, such as Rupert Murdoch, general manager of News Corp, who bought ESPN India’s license and aims to cricket since 2012. After the agreement with Google, IPL became the event. top sports streamed live on YouTube.
The expansion of cricket outside allows Indians to be more sensitive to other sports, like football. As the middle class of Indian society has enough facilities such as televisions, tablets and smartphones, tracking European competitions is becoming more and more convenient.
According to a 2010 survey by the Nielsen Institute, up to 47% of Indians are “true fans” of football. The Times of India daily reported that more than 50 million Indians watched the Brazilian World Cup, despite the unfavorable broadcast.
Antoine, a 23-year-old French student majoring in commerce in Bombay, said: “People watch very closely the English Premier League on television. I remember earlier this year when M.U was in the quarterfinals of the Champions League, Indians screamed and jumped at the bar. Unbelievable”.
However, the problem is that the I-League league has a low level of competition and an unbalanced geographical distribution (13 clubs, but there are 8 clubs concentrated in the cities of Goa and Kolkatta). But from October this will take place a more attractive tournament called the Indian Super League.